E-Commerce firms very well understand that data is a wealth. The data can provide very crucial and meaningful insights, if used properly. Data Mining is one such way. It is a field of computer science that discovers the patterns in large data sets. This is done using the methods of Artificial Intelligence, Machine Learning, Statistics and Database Systems. Algorithms are made to act on the data set. This often reveals "game changing" results for the industry. Data Mining can be either done manually or can be automated. E-Commerce Firms use this to get to know more about customer's emotions, preferences, and other factors that impact their purchasing style. So they excel in offering a personalized experience through this. It doesn't stay limited to customers. Data Mining is done to keep an eye on the competitors. Read more about it in the article written by Arie Shpanya (contributor to Econsultancy) at: https://econsultancy.com/blog/67360-why-data-mining-is-the-future-of-online-retailing/
Showing posts with label Personalization. Show all posts
Showing posts with label Personalization. Show all posts
Friday, 29 January 2016
Monday, 11 January 2016
Changing Life with Machine learning and artificial intelligence
Why to go far? If we see in our recent past artificial intelligence and machine learning were very exciting and dream topics among engineers and developers. But now machine learning has emerged as the ideal branch of big data and working as oxygen to concepts like artificial intelligence. Year 2015, was a year of massive market shifts. Machine learning (ML) and its superset artificial intelligence (AI) where computer receives new information and learn without supervision have played very important and revolutionary role for the shift. Still Machine Learning has much more in the store. Year 2016 is going be a big year for machine learning. Usually, computers have been used to enhance the ability to carry out tasks. Users see this with features like autocomplete and spell check. In the upcoming year these leaps are likely to be made on three fronts: natural language processing, personalization, and security. To know more about machine learning follow the article written by Motti Nisani(author) at: - http://www.geektime.com/2015/12/27/2015s-big-leap-into-machine-learning/
Subscribe to:
Posts (Atom)