Before we start discussing about Tools for Social Media Analysis, first of all we have to know what social media analytics is? Instead of thinking it as a noun, take it as a verb. Precisely, it's gathering data from social platforms to help guide marketing strategy.
# the process begins with the prioritizing goals.
# The second step is determining key performance indicators (KPIs) i.e. likes and shares your posts receives, replies and comments, and more importantly the clicks your links and content earn analysis. Now, as the definition is clear, we will directly come to the social media analytics tools. To read more, follow: https://keyhole.co/blog/list-of-the-top-25-social-media-analytics-tools/